Media Consumption Study 2017
Organization The Caucasus Research Resource Centers
Country/countries of implementation: Armenia
Geographical coverage: local
Source: UNICEF
Start Date: 2017-11-01
End Date: 2018-02-01
Website http://www.crrc.am/search/?module=article&utility=show_article&id_article=578
Keywords Armenia media consumption
Description
| Project Description The study is to elicit what patterns exist in media consumption in Armenia; what are the media (mass, social and new media) that the audience reaches the best or the most. Research purpose is to reveal preferences and levels of media consumption.
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Methodology The proposed study has an explanatory sequential mixed methods research design as presented below: 1.Exploration of previous research and findings, 2.Quantitative research – HH survey with the target group, 3.Qualitative research – analysis of qualitative aspects of media use, in-depth Interviews with the target group representatives, 4.Interpretation of how qualitative data explains quantitative results and final analysis Outputs
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Participants